"Michelin constantly strives to understand our customers' needs and to provide them with the best technology available. We're accomplishing both goals by working with Palm," said Sheryl Henderson, director of Michelin Brand. "Palm is the No. 1 name in its field and Michelin is a leader in light-truck and passenger car tires."
"Companies like Michelin that are bringing the Palm Zire handheld to customers are infusing new growth in the handheld computer category," said Michael Buhr, senior director of business marketing for Palm Solutions Group. "Because of the brand and value associated with the Zire handheld, we are now starting to see a new class of customer being associated with handhelds."